I turn digital budgets into measurable growth.
I'm a Kampala based digital marketing strategist with over seven years of experience running integrated campaigns for banks, insurers, microfinance institutions and consumer brands across East Africa. I've delivered more than 70 campaigns, grown a client's social audience past 50,000 followers and cut a bank's website bounce rate from 37% to 5.7%.
Digital Marketing Strategist
Trusted across
Strategy led marketing, built for measurable growth.
I'm a strategic digital marketing and communications professional with more than seven years of experience driving digital growth, brand engagement and lead generation across banking, fintech, FMCG, tourism and lifestyle sectors. I manage digital ecosystems across multiple platforms, from strategy and content to paid media and analytics, and I translate data into decisions that improve engagement, conversion and return on marketing investment.
Digital Marketing Strategy
Building integrated strategies that connect brand goals to measurable campaign performance across every channel.
Social Media Strategy & Management
Managing brand presence across LinkedIn, X, Facebook, Instagram, TikTok and YouTube with a consistent voice and platform appropriate content.
Content Strategy & Brand Storytelling
Planning and producing content that builds brand trust and turns audiences into engaged, loyal communities.
Case studies from real campaigns.
A sample of the banking, fintech and consumer brand campaigns I've led, with the numbers behind them.
Making a Bank the SME Partner With the Tukikube Ne I&M Bank Campaign
A podcast-driven campaign positioning I&M Bank as the partner small businesses trust, pairing a YouTube series and short-form social with PR and on-the-ground market activations.
Cutting a Bank's Website Bounce Rate From 37% to 5.7%
Digital and social media strategy for one of Uganda's leading commercial banks, cutting bounce rate to approximately 5.7% while growing qualified leads.
Growing a Microfinance Bank's Audience Past 50,000 Followers
Digital marketing strategy for a microfinance bank operating across emerging markets, growing social audience, traffic and conversion together.
Multi Sector Campaigns Across Banking, Insurance and FMCG
Leading integrated digital and communication strategy for clients across banking, insurance, hospitality and FMCG.
Where I've made an impact.
Digital Executive
Zeus The AgencyLeading digital marketing and communication strategy for clients across banking, insurance, hospitality and FMCG. Campaigns have delivered an average engagement increase of 40% and a revenue uplift of approximately 25%.
Digital Marketing Strategist
FreelanceProvided digital marketing strategy consulting to businesses across finance, hospitality and consumer sectors, improving campaign return on investment by approximately 45% through data driven performance monitoring.
Digital & Social Media Specialist
dfcu BankManaged digital communication and social media strategy for one of Uganda's leading commercial banks. Reduced website bounce rate from 37% to 5.7% and generated over 2,000 qualified leads.
Digital Marketing Officer
FINCA Uganda LimitedManaged digital marketing for a microfinance bank operating across emerging markets. Grew the social audience by more than 50,000 followers and increased website traffic by 35%.
Direct Sales Representative
FINCA Uganda LimitedDrove brand growth through direct engagement, opening over 900 accounts in a single year and organizing more than 40 community partner events.
Notes on marketing that actually works.
SEO for Service Businesses: A Practical Beginner's Framework
A no fluff SEO framework for service businesses, from banks and insurers to agencies and consultancies, covering keyword research, on page basics and content that actually ranks.
Read article5 AI Powered Marketing Tactics Every Small Business Should Use in 2026
Five practical, AI driven marketing tactics small businesses can implement now, from creative testing to lifecycle email, without hiring a data science team.
Read articleHow I Cut a Bank's Website Bounce Rate From 37% to 5.7%
A practical breakdown of the content and user experience changes that took a commercial bank's website bounce rate from 37% down to approximately 5.7%.
Read articleHave a campaign that needs a strategist, not just a pair of hands?
I take on a small number of engagements at a time so every client gets senior level attention. Tell me about your goals and I'll reply within one business day.